Best Affordable Makeup Brands in Pakistan with Honest Reviews (2025)
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Introduction
Pakistan's beauty industry offers an impressive range of makeup brands catering to every preference and budget. Whether you seek skincare-infused cosmetics from The Ordinary or bold, glamorous looks from Huda Beauty, this guide highlights the top brands available in Pakistan.
Why This Guide?
Each brand is reviewed for quality, affordability, and suitability for Pakistani skin tones and climate. Whether you're a makeup enthusiast or a beginner, you'll find the perfect products for your needs.
1. The Ordinary – Skincare Meets Makeup
Top Picks: Serum Foundation, High-Adherence Silicone Primer
Price Range: PKR 2,500 – PKR 6,000
Rating: 4.7/5
Overview:
The Ordinary is renowned for combining skincare benefits with makeup. Their Serum Foundation provides lightweight, buildable coverage while infused with hydrating ingredients like hyaluronic acid. The High-Adherence Silicone Primer creates a smooth base for flawless application.
Best For: Those who prefer a natural, "skin-like" finish with added skincare benefits.
2. Eve – Pakistani Luxury Redefined
Top Picks: Longwear Foundation, Matte Lipsticks
Price Range: PKR 1,800 – PKR 4,500
Rating: 4.5/5
Overview:
Eve stands out as a local luxury brand offering long-lasting, transfer-proof formulas. Their Matte Attack Lipstick is a fan favorite for its 8+ hour wear without smudging. The foundation range caters well to Pakistani skin tones, providing full coverage without feeling heavy.
Best For: Bridal makeup and special occasions where longevity is key.
3. Huda Beauty – The Glamour Icon
Top Picks: #FauxFilter Foundation, Liquid Matte Lipsticks
Price Range: PKR 4,000 – PKR 12,000
Rating: 4.9/5
Overview:
Huda Beauty is synonymous with high-pigment, high-impact makeup. The #FauxFilter Foundation offers full coverage with a velvety finish, while the Liquid Matte Lipsticks deliver intense color payoff. The brand is a go-to for bold, Instagram-worthy looks.
Best For: Those who love dramatic, glamorous makeup and don’t mind splurging.
4. Lon – Clean Beauty Advocate
Top Picks: Tinted Lip Balms, Mineral Foundation
Price Range: PKR 1,200 – PKR 3,500
Rating: 4.3/5
Overview:
Lon focuses on organic and chemical-free formulas, making it ideal for sensitive skin. Their Tinted Lip Balms provide a subtle wash of color with nourishing ingredients, while the Mineral Foundation offers lightweight coverage with a natural finish.
Best For: Minimalists and eco-conscious buyers seeking gentle, clean beauty options.
5. Miss Rose – Budget-Friendly Gem
Top Picks: Blush Palette, Eyeliners
Price Range: PKR 300 – PKR 1,500
Rating: 4.4/5
Overview:
Miss Rose is a budget-friendly brand that surprises with its quality. The Blush Palette includes versatile shades for every skin tone, and the eyeliners are praised for their precision and staying power. Despite the low price point, the performance rivals higher-end brands.
Best For: Students and beginners looking to experiment without breaking the bank.
6. Pak Cosmetics – Local Favorite
Top Picks: Lipsticks, Eyeshadow Palettes
Price Range: PKR 500 – PKR 2,500
Rating: 4.2/5
Overview:
Pak Cosmetics offers trendy shades and affordable prices, making it a favorite among local makeup lovers. The eyeshadow palettes are particularly popular for their blendability and pigment. However, quality can vary across products.
Best For: Those who enjoy trying new trends without a hefty investment.
Where to Buy?
These brands are available at:
Final Thoughts
From The Ordinary’s skincare-makeup hybrids to Huda Beauty’s glamorous offerings, Pakistan’s makeup scene has something for everyone. Budget-conscious shoppers will love Miss Rose and Pak Cosmetics, while those seeking luxury can explore Eve and Huda Beauty.
Join the Conversation!
Which brand is your favorite? Share your thoughts in the comments below!